Hilton Hotel grand opening. Shanghai Masters as long as 5 years ATP1000 the official clothing partner, China's first tennis brand ERKE also invited to attend the Masters in 2010 witnessed a smooth start.
ATP1000 Masters Shanghai is second only to the international top four Grand Slam tennis tournament in Shanghai last year after a permanent, once aroused the enthusiasm of home fans sought after, and apparel sponsor ERKE first collision with the tournament organizing committee also impressive. During the event, the official ERKE Masters Series products have won the favor of fans and consumers a high degree, the nationwide selection of caddies in the game's performance is also worth noting, by the Organizing Committee and the participating players in general recognition.Head Tennis Racquets
Shanghai Masters ATP1000 just last year in Shanghai, Erke trend will be the Thunder to achieve a 5-year sponsorship, we can see the brand in tennis, the determination and confidence. Masters honors as a sponsor of ERKE have product design, production rights, which greatly enriched the development of its product line, compared with last year, Erke for this year's ATP Masters Tournament will launch a special focus on clothing a lot of highlights. First caddy clothing, not only joined the perspiration required in running, quick-drying and other scientific and technological content, new design style will be more comfortable and self-cultivation; In addition, the volunteers and hostesses of fashion clothing elements are also greatly increased, volunteers clothing to subversion "round neck T shirt + big LOGO" combination of traditional, inject more cultural tide, and MC apparel design is cleverly integrated into the Shanghai White Magnolia flower pattern, interpretation of Oriental women's virtuous, intellectual, dignified. At the same time, in order to allow more consumers to understand the Shanghai Masters, Erke will continue last year's style, regular start supporting the online and offline promotional activities.
It is understood that, given the ATP Masters Series tournament event specifications and requirements, Erke professional caddy this year will be more rigorous examination. Thus, the caddy with the selection last year, cross-regional approach may be different, this year will focus on ERKE caddy training camp in Shanghai for the Masters of the actual situation experienced caddy on professional training and selection, this way, been able to guarantee the maximum level of competition, but I am afraid to make a considerable part of the primary level of tennis lovers regret.Babolat Tennis Racquets
In fact, in recent years the development of tennis in China is very fast, especially after the 2004 Athens Olympic Games, Sun Tian Tian and other outstanding athletes are more Chinese fans to truly realize the unlimited potential of tennis in China. Whether it is in the network, wide network and international women's tennis tour Shanghai ATP1000 Masters Or, each year we are pleasantly surprised to find tennis camp at a rapid rate of outward expansion. ERKE as the first tennis brand, has always been very concerned about the development of young players in China, and other foreign countries last year signed seeded players, their players are synchronized to domestic mining, and began the preliminary contacts the successful Shanghai Masters after the game together, Erke will put more focus on local tennis on the reserve talents for China's future tennis career of a force.
ERKE aimed against the global tennis brand NO.1
And the United States, the traditional Christmas shopping season stark contrast, the domestic retail market in the New Year ushered in during the first opener, which makes ERKE Group Executive Vice President Wu Rong-executive directors according to the first felt in 2009 ray of sunshine. "Beijing Olympics and the subsequent series of brand promotion, let us benefit, despite the international financial crisis hit, our network expansion and increased market share, is still beyond our imagination."Prince Tennis Racquets
According to reports, despite the economic trends in 2009 it is not clear, but ERKE to build the world's first supplier of professional tennis differentiation strategy will not change, but also deepened and refined.
Deep plowing "the world's first tennis" strategy
With ATP (World Professional Men's Tennis Association, one of the world's three Tennis Association) tennis Masters Series for the first time in Shanghai, the end of December 2008, has grown into one brand of tennis in China and the Shanghai Masters Series ERKE Cup Organizing Committee reached an agreement to become the master race 2009-2013 Shanghai ATP1000 official clothing partner, according to the sources, the ERKE ATP Shanghai Masters sponsor the total cost of over five billion yuan.
It is understood that in this cooperation, ERKE for the next 5 years in addition to the Shanghai Masters Series to provide clothing, the official ERKE together with ATP, a common research and development and sales of licensed merchandise Masters, at the same time, Hong Star Park will be the basis of the Organizing Committee to carry out a series of mass activities of the tennis tournament, tennis fans and the world organization's top tennis players were close, with the ATP's cooperation in full swing.
"After several years of hard work, we found that tennis is actually a very strong growth, higher gross margin compared to other sporting goods market, and, now, at home and abroad, there is not a sports brand of tennis to reach our sales the size of our current market has accounted for our tennis total market share of 20%, indicating that our tennis Raiders have reached a certain success. In the short term, our goal of China's first brand of tennis has begun achieved, we will follow tennis brand in Asia, the world No.1 tennis brand objectives continue forward. " Wu Rong said, according to an interview.
Olympic marketing hit the ground running
In the industry, no one can deny that in the past year, the Beijing Olympics marketing, Erke performance very "eye-catching."
CCTV from the initial and cooperation to jointly build a series of short films with the Olympic countdown to Euro 2008 "into the first" video highlights, with the Olympic champion told "TO BE No.1" brand story Xuanchuan Hong Star Park, the interpretation of " TO BE No.1 "spiritual content, to the early signing Chinese women weightlifters Chen Xie Xia, in the" first gold of the dispute "to obtain victory, to sponsor the Korean Olympic Committee to bring the Olympic podium ERKE ... ... For a time, ERKE once again become the focus of attention, the domestic media have given ERKE highly praised ERKE unique vision and courage.
"Beijing Olympics and the subsequent series of brand promotion, let us benefit, despite the international financial crisis hit, our network expansion and increased market share, is still beyond our imagination." According to Wu Rong Zhao, as of the first three quarters of 2008, Erke sales in the market, and not too much by the international financial crisis, still maintained a high growth rate of 40%.
Moreover, in the past 2008 years, ERKE enhance their shoes in major international and domestic competitions of brand exposure: January 2008, Erke officially "landing" NBA arena, Yao Ming and easy construction joint where the Rockets and the Milwaukee Bucks team's away games, can see the billboards ERKE; into the league, start football strategy; first hand the ITTF, the title sponsor of the "career ITTF Tour ERKE Qatar Open final. "
According to reports, in 2008, around the Beijing Olympics and a series of brand event marketing, Erke Successful candidates 500 and Asian brands, "Forbes" 200 best Asian companies. And improve brand value, promote ERKE increasing market share.
More on the level of social responsibility
If a few key words come to China to do the 2008 record, storm, earthquake, the Olympics is essential, too, milk and other words also made the list. Corporate social responsibility has never been to attract Chinese people's attention. The idea that, in 2008, is the rapid awakening of national corporate social responsibility a year, of which sports brand is particularly prominent.
The day of the earthquake in Wenchuan, Erke staff issued a written proposal for all the footwear industry: "Let us unite as one, united in various ways to disaster relief, disaster relief to the fold. At the same time, we hope to have more modest contribution of caring people, a warm gathering for the people of disaster areas, heal the wounds of post-disaster. "date, Erke Group also held an emergency board meeting, decided to donate 3 million yuan to disaster areas cash and materials worth 300 million and sea-launched by this newspaper are donated to the Red Cross Chest 300 million in cash and 300 million Qiu Yi autumn shoes, the first time sent to the disaster area, Quanzhou sent to Sichuan to become the first batch of relief materials.Head Tennis Racquets
"In the past year, we feel the most is that the world is getting smaller, whether we as individuals or enterprises, and the international environment are very closely integrated, international events, will be on our business occurred more or less. especially the series of events in the country, more aroused the patriotic enthusiasm of our national enterprise, which makes us raise awareness of corporate social responsibility a high degree. "
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