Saturday, 11 June 2011

The concept of China's first jewelry store located in Xi'an

Yesterday, the international jewelry brand Guli Lan spending huge sums to create the diamond palace opened in South Street, Xi'an, which is the concept of China's first jewelry store.
Consultant with the whole concept store sales model, according to the needs of customers for its introduction, recommended accessory products tailored. The term comes from Europe and America concept store, popular in Japan, used to describe those unique, creative distinctive shops.
According to interviews, Guli Lan Diamond Palace is the first new concept store jewelry, consumers buy a diamond to establish a large foundation to ensure top 5.

First: Lot
Guli Lan Diamond Palace in South Street, this is a gathering of international luxury brands shopping street, the overall high level of consumption, the market prospect is broad. Bell tower from the city center just 100 meters Guli Lan area of ??2000 square meters concept store jewelry, with a total investment of 130 million yuan, with the elite and powerful high-end sales marketing team to create the domestic first-class single store selling jewelry.

Second: Products
Guli Lan sold luxury diamond palace will be the exclusive international top designers and designers together to create Guli Lan, combined with the provisional price, and for China's national conditions, must be a conservative without losing the tension, low-key party was lavish
product solutions.

Third: Certificate Authority
Guli Lan supply of diamonds by the internationally renowned palace bare hand drill supply and marketing provided loose diamonds are equipped with single or NGTC GIA certificate.

A, GIA inspection certificate;
Second, NGTC inspection certificate;
Third, BCC Belgium cut certificate;
Fourth, south affic certificate of origin in South Africa.

Fourth: Team
Guli Lan diamond palace elite sales and marketing by the team of high-end operations operate together, there is a world-class jewelry designer to join us, design quality than outstanding.
Fifth: store information management system
Guli Lan to build China's first concept store, the establishment of the office system to improve the overall efficiency of OA; store sales using the most advanced system to meet business needs the counter, and can readily understand the actual operation of the enterprise, the enterprise the real decision-making based on accurate data; build customer electronic records management systems and security monitoring equipment installation date.
Guli Lan Lee Diamond Palace CEO, said Gu Lilan 5 warrants that it will rely on a variety of Xi'an most all the latest styles of diamonds appreciation area, professional jewelry consultants to provide full service to consumers, one to one, excellent international jewelry design team of Chinese and foreign designers to design, in just 30 minutes, tailored to consumers within the meaning of a very perfect art jewelry, achievement if there was only a fashion legend.
Guli Lan responsible for market development, marketing director also pointed out that Gu Lilan first diamond jewelry store banking concept of the concept of preserving and increasing the investment value of diamonds provided a new model, also introduced the diamond buy back policy, the diamond can increase the value, sale, exchange , recovery, consumer spending and investment to be a win-win.

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