SJA President of the expectations of the owners of the gold shops

South-east Jewelers Alliance (SJA) is a unique, hand-picked group of owners of jewelry stores that meet four times a year to exchange ideas, discuss the trade of goods, marketing, suppliers, and what is again. Helms Jewelers downtown Rockingham owner Steve Morris said, are more or less the same playing field.

SJA has four years, and Morris was the first president. He was also a member of the North Carolina Jewelers Association, more than 30 years. SJA usually meets in a room with pens and paper, to discuss various topics. Wednesday was the first time to save SJA met and discussed the establishment of the general.

Morris explained that criticized the store, merchandise, my poster and systems such as inventory. Some gave him ideas, and others have taken some ideas at home. Morris admitted that when in a city that has never been on it, check jewelers, but not always the exchange of ideas at home or ask questions. Being part of the SJA gives you the opportunity to be part of an open forum.

"I have other people that I can make a contribution," says Morris, who appreciate the members of the SJA for good reason. "At least five of us, in addition to the presidents of NC Jewelers Association." Some members of the SJA held seminars at conferences and fairs, as Morris.

Although the city was a jewel, Morris gave them a completed questionnaire. Questions included, "Sales area: There is something to draw your attention to where your eyes go How can we improve?" He asked to share their income on jewelry design showcases, purity, and other suppliers that we recommend. Jewelers have noticed one thing Morris has done, is a clear sign of the price of the commodity, gold ring was $ 250 or $ 3,000 diamond-encrusted ring wedding anniversary. Morris said he likes his customers to know what it is and what they can afford.

In the store, Morris has a new collection of jewelry enamel may remind some of the East. There is no further than Morris explained that Cleopatra had supposedly jewelry enamel. These reductions are earrings, pendants, necklaces and bracelets of different sizes to be comfortably worn on any wrist.

Asked Morris also said a new collection of jewelry mother of pearl accented with amethyst.

The most popular jewelry in America is Pandora, which you can customize the way you want. Bracelets can have different charms and beads to put on at home so they can be changed to match your clothes, or selected as gifts. Helms Jewelers carries beads and charms and Morano letters to spell the names or initials to make your Pandora jewelry.