Shoes started when I was a lot of people will have many ideas, many of the industry's first operating means we must find world-class designers to, tell you about JC Collezione the Italian designer itself, until in the latest designer Coach designers, but still no editing for me. Another is the way everyone thought the industry, advertising is not really the most effective way, I hope you wait to listen to this lesson must be careful, because this is not telling you how to spend money on advertising, but rather modern marketing tools to build your influence. AEE looking for Lin Chiling, find Daphne Rene / SHE, STACCATO find a music-based child. When you do the time this action was not even thinking to ask her for being a spokesperson, there are huge costs to invest in the back, the other thing is too simple, too easy, everyone would do, find a beautiful woman to shoot Two beautiful photos on it. At that time I was told that the designer should follow the talk, I think influential designers in China, the popularity of the designer itself to first hit, and then, and he explained that the designer is. May then find a handsome male artist, and then advertising the feeling that he knelt down for the girls to wear shoes, we feel cool, I almost want to use points, but was no use, no use of the result is that he is still too general, and think it is a way of endorsement.
So then I found my
all osiris shoes as a designer Kevin Tsai, very interesting, I asked him to do designer shoes, I wrote a blog on the network, which has one that was later found Kevin Tsai is a genius, is men, not women, is not the guy wit. His fans on my blog on the micro crazy wrote "He is handsome, handsome Oh," I think where the handsome, I do not feel, but you will know how special his fans.
Tsai Kang-yung effect
I invite Tsai Kang-yung as a designer, not as spokesman, he is really designed the shoes, everyone asked me why I do it, why should I wait to do so, why did I choose Tsai Kang-yung, I The idea is simple look at it, his influence, his popularity degree, the topic of its own can produce, as well as the person's background. We talk about his influence, is not on you all to it, and you in the end how much of the understanding of micro-Bo, Tsai Kang-yung 550 million micro-Bo fan, you have not thought about any one media investment of its time, it has there is no circulation of 5.5 million or 5.5 million viewing households, with not so much. That is always how much money you invest in such media, but the microblogging tools like the person that is itself a media. Someone once said that he had to do more than a million to have a television, while Tsai Kang-yung 550 million fans, he made a micro-blog to see 550 million people, and this influence is not like TV ads No, It will continue to survive on this page and continue to be forwarded. Is the continuous application of it, to say that he is in itself a very important media. You will find Tsai Kang-yung super good to me, this is his background of micro-Bo, followed by CAI shoes.
The people themselves, I explore him, if I talk about theory, I have written last blog, the person who have influence on the network, he is my most like to work with objects. I am now the object of cooperation is the list of fans from the number of micro-Bo to see his popularity, to see how many fans he has, he can utter the least number of people moving the brand best, this matter is very important. Tsai Kang-yung their influence on the younger population is staggering, I think he is a fan in the Mainland can not be said of these young people do anything they want, but very scary. This is his speech at the school, all students sat innocently listening to that place. Kevin Tsai's book is almost equal to the one million mark, "Kangxi to the" shock the amount of downloads and has been very high, very alarming, although not broadcast in the mainland, but everyone to see. This is his speech to a school, the students line up outside. He went to Shanghai Book City book signing, book signing to Chongqing, signed a total of eight or nine hours, signed a hundred thousand books, which authors we have broken this record is very impressive, very influential, his influence come from? Network.
His topic, because he is the man to design cheap osiris shoes, but he was also a genius, I'm not let him come to the contemporary word, he do the design. This matter alone is enough to make all the journalists are willing to help me report this thing in itself can make all the discussion, many reporters asked me why I take the initiative to come looking for him, ask him what good he is not really designed women shoes, very much related to the reports. I had considered the background of his own fashion circles, and he will head each time put out a bird, but also make a bird cage, cage on the whole person to attend the Golden Horse Awards, he himself is Master of the United States VCLC movies, most conservation and knowledge backgrounds. I was thinking there is a very shameless, he and a small S partner "Kangxi to the" so many years, the design of shoes that Kevin Tsai S does not wear a little sorry for him, does she really wear it, and more than once, but small S wear wear again after the big S, Kevin Tsai popular and very good wear Lin Chi, Kelly Lin also wear, very popular because of Tsai Kang-yung. When I'm not fixed to a certain time when a woman but is useful, many insiders who take the initiative to help me take the initiative to write to it, and take the initiative to tell this story. Kevin you know it, "Queen" in the teacher about make-up, he introduces microblogging unsolicited shoes are telling Kang Yong of the shoes. I did not think the effect of the small S so good, everyone to help him.
In order to better health never really in line with the identity of the designer, I talked about the co-Yong Kang after completing 11 months when he went to his factory, he mentioned the request, he went to the factory and designers to meet, and we left this lens, because this is my behind the scenes. Kang Yong you will find that there is no time to dress up, wearing a hat and went to the factory in Dongguan, and international designers of small, one-vote foreigners be senior designer designers following the second stage, and they met to discuss the shoes. If the sharp eyes will notice that the plan is now affixed to the back of developed prototype shoes, originally was to present the concept, design drawing, to the factory leather, after doing all the discussion, and then set the goods at that moment the concept. That he and we will be open all day, he put together all the shoes, he strung together the design concepts, he made a concept, "to every woman should be loved." You know what women want to be loved, women are very emotional, all women want to be loved, if the micro-Bo comes to love, then forward and the first prize. Because it is seven shoes, he designed the seven romantic love story, this life, his love for each stage of a woman slowly show, each woman can choose their own feelings, ideas of love which pair of shoes. In addition to these seven love story aside, Tsai Kang-yung in each pair of womens osiris shoes placed inside a text symbol, every symbol you can find a text, he put the letter symbols in any place, he personally wrote each a love shoes Proverbs. The naming of seven shoes, symbolizing the seven stages of love stories, innocence, looking, flying, promise, truth, a memory, cherished conviction. Kelly Lin is recently married when wearing YES.
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