Thursday, 7 April 2011

Luxury goods in China

Heard, including Salvatore Ferragamo, including many designer brands every quarter for different market a number of different design, I guess you Salvatore Ferragamo in Italy may not be seen inside the shop logo design shoes or large bags. Salvatore Ferragamo of course, very cheap to buy in Italy, the Italian middle class as the Salvatore Ferragamo "daily dress code," we think that Salvatore Ferragamo is a symbol of the rich, it seems that people's perception of money and have their own purchasing power be further improved.

One possible topic is controversial, and why China in the next two to three decades have the opportunity to replace Japan as the world's largest luxury goods market, which not only national economic strength and China, as well as the enhancement of national wealth, but also on the Chinese people about the mentality of showing off wealth. Western scholars had "malicious" to comment on this phenomenon that the Chinese people since the Opium War in the 19th century, "fear of the poor", now finally stood up and become the world's "master" (guess how many Chinese now hold the U.S. bonds? teva shoes next must buy more bonds in Japan!), how to find something to prove that they really stood up, no longer slaves ... ...

If so, this seems to be a very typical "ordinary people" psychological - fear of people look down on their own, so be sure to pretend to be tough, but everything should be concerned about, listen to others say a brand, people say well, you they feel good, then buy, we like to pick those oversized logo, the bigger the better, for fear others do not notice you have bought this brand.

More and more young people in Hong Kong there is the same as the "people" mentality. Listen to local friends said, do not look a lot of Hong Kong "white collar" attached great importance to dress, Prada handbags for faster than New York and Paris, iPhone 4 came out, that is less than a year used to shut the iPhone 3GS "closed" ... ... In fact, they may not be so rich as you think, rely on two thirty thousand dollar a month income, how could the continued support from the luxury spending?

Credit cards can help you, which is why you should not be surprised that Hong Kong has so many so-called "finance company", and played a "nuisance calls" to sell a wide variety of credit services, similar to the cycle of usury. Watch out!

In fact, you have not thought about the best brands in the world are your own, if one day someone wearing a name brand in your shoes or clothes, this is not just material wealth than to the more meaningful, or that is more worthy of "showing off" mean?

Not everyone will become a fashion designer, but in all walks of life, you can create your own industry to play a "teva shoes", and then one day you like Salvatore Ferragamo designer might say - look, who so and so often wear Salvatore Ferragamo shoes.

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